Frequently Asked Questions

Synthetic consumer research uses AI-generated audiences — known as digital twins — to simulate real consumer behavior. Instead of recruiting traditional panels, we create synthetic populations that mirror your target demographics, enabling faster, more cost-effective research at scale.

Digital twin panels are AI-powered representations of consumer segments built from aggregated behavioral data and world models. They respond to surveys, product concepts, and scenarios just as real consumers would, allowing you to run predictive experiments and test hypotheses without the time and cost of traditional fieldwork.

Our synthetic panels are calibrated against real-world data and validated through ongoing benchmarking studies. While they complement rather than fully replace traditional research, they consistently deliver directionally accurate insights — often at a fraction of the cost and turnaround time.

You can run a wide range of studies including concept testing, brand perception analysis, pricing research, audience segmentation, messaging optimization, competitive analysis, and predictive behavioral modeling. Our platform supports both qualitative-style explorations and quantitative surveys.

Most projects deliver initial results within days rather than weeks. Simple concept tests or audience explorations can return insights in as little as 24-48 hours, while more complex multi-segment studies typically take 3-5 business days.

Yes. We offer hands-on training programs and workshops designed to help teams build AI readiness. Our training covers synthetic panel methodology, prompt engineering for research, interpreting AI-generated insights, and integrating synthetic research into existing workflows.

We work across a wide range of industries including consumer goods, retail, financial services, healthcare, technology, media and entertainment, automotive, and professional services. Our synthetic panels can be configured to represent virtually any consumer segment in over 100 countries.

The easiest way to get started is to book a free consultation through our Contact page. We'll discuss your research needs, recommend the right approach, and can often deliver a mini pilot project so you can see the platform in action before committing to a larger engagement.

Absolutely. We take data security seriously. All data is encrypted in transit and at rest, we follow industry-standard security practices, and we never share client data with third parties. You can review our full data handling practices in our Privacy Policy.

Pricing varies depending on the scope and complexity of your research project. We offer flexible engagement models including per-project pricing, retainer packages, and enterprise plans. Contact us for a customized quote based on your specific needs.